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Meta’s antitrust win: what the FTC loss really means for social media and marketers
After five years of legal back and forth, a US federal judge has ruled that Meta is not an illegal monopolist and will not be forced to spin off Instagram or WhatsApp. The court decided that regulators failed to prove Meta still dominates social networking in a world where TikTok, YouTube and other apps compete for the same attention.
Nov 206 min read


Amazon’s AI-sponsored prompts: when your ad becomes the answer
Amazon just turned your ad into an answer. With its new AI-powered sponsored prompts inside Rufus, your Sponsored Products and Sponsored Brands are no longer just tiles on a page; they are shaping the actual responses shoppers see when they ask questions. That means your PDPs, reviews & brand assets are now training data for a virtual product expert that speaks on your behalf. For marketers, this is not “one more format,” it is the moment retail media, AI search, and brand st
Nov 206 min read
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