Ralph Lauren has taken over Chelsea’s Sloane Square with a six week “Holiday Experience” that feels less like a shop and more like a Christmas market curated by the brand. Between wreath workshops, Ralph’s Coffee, a Father Christmas barn and a Giving Tree that raises money for cancer care, this pop up is a live masterclass in how to turn brand heritage into something you can walk through, taste and remember.

On a small island in Guangzhou, Nike is helping runners recover with steaming bowls of Cantonese herbal soup instead of the usual sneaker drop. It is part cultural tribute, part performance recovery and a quiet masterclass in how to localise a global sports brand.

After five years of legal back and forth, a US federal judge has ruled that Meta is not an illegal monopolist and will not be forced to spin off Instagram or WhatsApp. The court decided that regulators failed to prove Meta still dominates social networking in a world where TikTok, YouTube and other apps compete for the same attention.

On Thanksgiving morning, a sharp toothed, rabbit eared creature from China is joining one of America’s most traditional TV rituals. Labubu, Pop Mart’s “ugly cute” monster, is getting a full float at the Macy’s Thanksgiving Day Parade, backed by pop ups and a New York retail push. For most viewers it will look like a quirky new character.