On a small island in Guangzhou, Nike is helping runners recover with steaming bowls of Cantonese herbal soup instead of the usual sneaker drop. It is part cultural tribute, part performance recovery and a quiet masterclass in how to localise a global sports brand.

Burger King France is promoting a limited edition Whopper Rings burger with a quiet, two-minute film that lets the sound of eating do almost all the work.  Instead of the usual fast cuts and loud tracks, the spot sits on a single, steady shot of a diner slowly unwrapping and eating his Whopper. There is no voiceover. No jingle. No punchline copy screaming at the end. Just ambient noise, chewing, a little breathing, and then a late reveal of the new build. For a brand that rec

On Thanksgiving morning, a sharp toothed, rabbit eared creature from China is joining one of America’s most traditional TV rituals. Labubu, Pop Mart’s “ugly cute” monster, is getting a full float at the Macy’s Thanksgiving Day Parade, backed by pop ups and a New York retail push. For most viewers it will look like a quirky new character.