Ralph Lauren has taken over Chelsea’s Sloane Square with a six week “Holiday Experience” that feels less like a shop and more like a Christmas market curated by the brand. Between wreath workshops, Ralph’s Coffee, a Father Christmas barn and a Giving Tree that raises money for cancer care, this pop up is a live masterclass in how to turn brand heritage into something you can walk through, taste and remember.

Burger King France is promoting a limited edition Whopper Rings burger with a quiet, two-minute film that lets the sound of eating do almost all the work.  Instead of the usual fast cuts and loud tracks, the spot sits on a single, steady shot of a diner slowly unwrapping and eating his Whopper. There is no voiceover. No jingle. No punchline copy screaming at the end. Just ambient noise, chewing, a little breathing, and then a late reveal of the new build. For a brand that rec