When I first dipped my toes into the vast ocean of digital marketing, I quickly realised that launching a campaign is just the beginning. The real magic happens when you start decoding the results . How do you know if your efforts are paying off? What numbers should you focus on? And how can you turn raw data into actionable insights? That’s where digital marketing campaign analysis comes in. Today, I’m going to walk you through the essentials of understanding your campaign’s

Burger King France is promoting a limited edition Whopper Rings burger with a quiet, two-minute film that lets the sound of eating do almost all the work.  Instead of the usual fast cuts and loud tracks, the spot sits on a single, steady shot of a diner slowly unwrapping and eating his Whopper. There is no voiceover. No jingle. No punchline copy screaming at the end. Just ambient noise, chewing, a little breathing, and then a late reveal of the new build. For a brand that rec

On Thanksgiving morning, a sharp toothed, rabbit eared creature from China is joining one of America’s most traditional TV rituals. Labubu, Pop Mart’s “ugly cute” monster, is getting a full float at the Macy’s Thanksgiving Day Parade, backed by pop ups and a New York retail push. For most viewers it will look like a quirky new character.