Search marketing is not just about “ranking on Google.” It is about owning the right moments of intent across organic and paid results, then turning that visibility into revenue. This guide breaks down what search marketing actually is, how SEO and PPC fit together, and how to build a strategy that still works in an AI-heavy, zero-click world.

A new Invoca report on B2C marketing AI reads like a mirror for the industry - wildly optimistic, visibly overconfident, underinvested in the right places, and dangerously disconnected from what customers actually feel. The winners will not be the brands that move fastest, but the ones that close four specific gaps around budgets, data, speed and reality.

When I first dipped my toes into the vast ocean of digital marketing, I quickly realised that launching a campaign is just the beginning. The real magic happens when you start decoding the results . How do you know if your efforts are paying off? What numbers should you focus on? And how can you turn raw data into actionable insights? That’s where digital marketing campaign analysis comes in. Today, I’m going to walk you through the essentials of understanding your campaign’s

On Thanksgiving morning, a sharp toothed, rabbit eared creature from China is joining one of America’s most traditional TV rituals. Labubu, Pop Mart’s “ugly cute” monster, is getting a full float at the Macy’s Thanksgiving Day Parade, backed by pop ups and a New York retail push. For most viewers it will look like a quirky new character.

Amazon just turned your ad into an answer. With its new AI-powered sponsored prompts inside Rufus, your Sponsored Products and Sponsored Brands are no longer just tiles on a page; they are shaping the actual responses shoppers see when they ask questions. That means your PDPs, reviews & brand assets are now training data for a virtual product expert that speaks on your behalf. For marketers, this is not “one more format,” it is the moment retail media, AI search, and brand st