Search marketing is not just about “ranking on Google.” It is about owning the right moments of intent across organic and paid results, then turning that visibility into revenue. This guide breaks down what search marketing actually is, how SEO and PPC fit together, and how to build a strategy that still works in an AI-heavy, zero-click world.

A new Invoca report on B2C marketing AI reads like a mirror for the industry - wildly optimistic, visibly overconfident, underinvested in the right places, and dangerously disconnected from what customers actually feel. The winners will not be the brands that move fastest, but the ones that close four specific gaps around budgets, data, speed and reality.