Amazon just turned your ad into an answer. With its new AI-powered sponsored prompts inside Rufus, your Sponsored Products and Sponsored Brands are no longer just tiles on a page; they are shaping the actual responses shoppers see when they ask questions. That means your PDPs, reviews & brand assets are now training data for a virtual product expert that speaks on your behalf. For marketers, this is not “one more format,” it is the moment retail media, AI search, and brand st