Burger King France is promoting a limited edition Whopper Rings burger with a quiet, two-minute film that lets the sound of eating do almost all the work.  Instead of the usual fast cuts and loud tracks, the spot sits on a single, steady shot of a diner slowly unwrapping and eating his Whopper. There is no voiceover. No jingle. No punchline copy screaming at the end. Just ambient noise, chewing, a little breathing, and then a late reveal of the new build. For a brand that rec